A decade leading creative for Bowflex, JRNY and Schwinn Fitness. I arrived as a team of one and built the in-house agency that made everything the company shipped. The global rebrand doubled revenue and unique web traffic within 2 months of launch.

Counsel pairs medical-grade AI with board-certified physicians. Fresh off a funding round, they needed a brand that made that combination feel like care. We built the positioning, identity and launch website around one promise: your doctor for life.

A science-led supplement business with a devoted following and a look that kept it in the biohacker corner. We helped set the rebrand foundation and bring the modern brand and new packaging to life.

Pair Team delivers medical, behavioral and social care to the most complex Medicaid members in the country. The brand had to speak to health plans, care teams and members at once. We built it from scratch, then launched the new website on it.