Counsel pairs medical-grade AI with board-certified physicians. Fresh off a funding round, they needed a brand that made that combination feel like care. We built the positioning, identity and launch website around one promise: your doctor for life.

Pair Team coordinates medical, behavioral and social care for people on Medicaid and Medicare, connecting them to everything from doctors to housing and food. We built their brand from scratch: new positioning, a full verbal and visual identity, and a new website launched on it. The model is now backed by published outcomes research showing 52% fewer ER visits and over $20,000 in annual savings per patient, and is expanding to Medicare through the CMS ACCESS model.