Bowflex

A decade leading creative for Bowflex, Nautilus, JRNY, and Schwinn Fitness, from a team of one to a global rebrand.

Year
Client
Services

2008-2025
Bowflex
Brand & Identity, Product Marketing, Creative Operations

I joined Nautilus as a creative team of one and left having built the in-house agency behind everything the company shipped. Over 10 years I directed every photo and video shoot we made, launched DTC and retail campaigns across 7 straight years, and led the global rebrand that repositioned Bowflex around joy, movement and every body type.

The team grew from 1 person to 8, doubled projects delivered year over year, and cut turnaround time by 20%. Revenue and unique web traffic both doubled within 2 months of the rebrand going live.