Counsel Health

Meet Counsel. Your doctor for life.

Year
Client
Services

2025
Counsel Health
Branding & Website Design

Healthcare is reactive, rushed and disconnected. You Google it, you spiral, you wait weeks for an appointment that lasts 10 minutes. Counsel is a new model of primary care that pairs medical-grade AI with board-certified physicians, and coming off a funding round, they needed a brand that made that pairing feel like care.

We built the positioning, identity and launch website around one promise. AI builds the memory, the doctor brings the meaning. Care that is continuous, conversational and completely yours. The brand now fronts Counsel's care inside the Oura app, live to eligible members in 43 states.