PlantStrong

Same strong standards. Brand new look.

Year
Client
Services

2025
PlantStrong
Branding & Packaging

PlantStrong is Rip Esselstyn's whole-food, plant-based food company, built on the belief that eating well should never feel like a compromise. The pantry had grown to 11 categories, from pizza and burgers to milks and popcorn, and the brand had not grown with it.

We built the full brand identity and packaging design behind the relaunch, from the ground up. We brought forward a modernized system that remained true to the brand’s original beliefs. One system now holds the entire shelf together, so a customer who trusts one product recognizes the next one instantly.