THE BOWFLEX KETTLEBELL

Situation: To extend our best-in-class BowFlex SelectTech lineup, the product team worked with fitness experts to design a killer new Kettlebell in SelectTech form.

Action: In preparation for the launch of our new kettlebell, I discovered its versatility and increasing popularity. To help our customers get started with this strength training tool, we created a video tutorial library covering proper form and offering short workouts.

Results: The product has received numerous top kettlebell awards and highly rated reviews from reputable publications such as Men’s Health and Men’s Journal.