Hi, I’m Michael.
I’m a Senior Marketing Leader who drove the growth of BowFlex from $150M to $600M+. I oversaw marketing strategy and creative execution for the highest-priority company initiatives and campaigns. I have 13+ years of team leadership experience directing marketing groups with up to 6 internal members and 100+ freelancers. I have led marketing initiatives across all consumer touchpoints, including product launches, rebrands, TV, organic and paid social, digital video advertising, ecommerce, email, print, and more. I differentiate brands through compelling multi-channel marketing strategy and utilize consumer data to inform decisions and optimize marketing efforts.
I’m a competitive winner, effective connector, motivating leader, and creative storyteller driven to engage customers to buy from the brands they love. I lead teams to produce growth in any area I pursue.
My passion is building teams, leading results-driven creative operations, and bringing people together through strong creative and brand vision. I enjoy bold brand marketing with meaningful purpose.
I think it’s pretty simple. Be a good person, treat people well, and do amazing work. The rest falls into place. I hope you get a sense of what it’s like to work with me, but this may also help too: BTS.
Let’s get to work.
Michael
