Hi, I’m Michael.
I am a Creative and Marketing Leader with over 15+ years of experience in creative production, brand, and product marketing in health and wellness. I have grown annual revenue 4X from $150 million to $650 million+ and led teams of over 100+ internal reports, freelancers, agencies, and production teams.
⚡️ I’m motivated to find my next remote role and collaborative team. My areas of particular interest include fitness, wellness, healthcare, pets, and any organizations that support children. ⚡️
Here are some of my career highlights:
💡 Creative Direction and Leadership: Directed and executed all company photo and video creative for over a decade, scaled an internal team from 1 to 8, and mentored 4 JR-level team members into SR/Director roles.
💡 Creative Operations and Project Management: Built in-house agency, streamlining workflows to collaborate cross-functionally and achieve 2X projects delivered YoY and reduced turnaround time by 20%.
💡 Product Marketing GTM: Launched all DTC and retail consumer touchpoints for 7+ years across new and existing products, achieving highs of 5X ROI against $65 million media budgets in consecutive years.
💡 Brand Building: Repositioned BowFlex to target modern customers by leading a global rebrand across products and marketing, resulting in 2X revenue and unique web traffic growth after just 2 months of going live.
Why hire me? I’ve built a career on solving the problems no one else could. I inspire change. I utilize insights to unlock solutions for customers. I’ve got a big-time drive with a low ego, and I always find a path to win for the team.
Be a good person, treat people well, and do amazing work. The rest falls into place.
Let’s do this.
Michael
Recommendations