BOWFLEX HVT HOME GYM
I never really ever got the opportunity to film the classic Bowflex Home Gyms - and while that really is a good indication of our movement forward, I always thought there would be really cool shooting angles and filming techniques to use. When I heard that we were making our next generation home gym, all of those ideas came swirling back and oh was I excited. All new band resistance technology build into a compelling gym package. Let’s do this.
The SOLUTION
We threw the kitchen sink at this one. My first (of mannnnnny) ever shoot with David “The GOAT” Salafia. Incredible talent. Filmed content to show off the legit-ness of this new approach to a home gym. Hype pre-launch videos for social. Testimonial-driven spots, then follow-up with fitness talent-led spots. This one had it all. The interesting thing about the HVT never really becoming as successful as we hoped was that the thing kicked ass. The testimonial results we filmed were real. The fitness PROS who were sweating, breathing heavily, and even puking mid-shots were real. The HVT was the real deal.
Creative Director: Michael Robinson
Director/TV Production: Space Cadet
Director/Editor/Motion: VCR100
Photography: Dave Salafia
Photo/Video Production: Zinc Productions