Quick turnarounds. Budgets. Testing. Whatever the reason, we’re frequently asked to deliver high-performing spots with little to no spending. Definitely no new shooting or content. In these moments, it would be easy to panic. But who has time for that? These are the defining moments. Creative thinking on the spot where you’ve got what you’ve got, and you need to make something of it. Pull from the archives. Pull from the “b-roll” and show them what you got. We prepare for these moments when we refuse to say, “Oh yeah, we got the shot,” too early. This assortment includes some of our “homegrown” TV spots from 2018-2020

Results: we created “Killer Connectivity,” which jump-started our future in connected fitness. Also, it was the first creative I showed my new CEO, and I heard an audible “FU$& yeah” response. I’ll take that form of feedback any day. Last but not least, this 2-week turn spot edited with a few thousand bucks beat-out in-market performance of a multi-million dollar big agency spot campaign. Oh, and these contributed to achieving growth of the Direct-to-Consumer business to highs of $290M in 2021.