To extend our best-in-class Bowflex SelectTech lineup, the product team worked with fitness experts to design a killer new Kettlebell in SelectTech form. In prep to film and launch this new free weight tool, I learned so much about just how versatile a Kettlebell is – no wonder people are going crazy for Kettlebells these days! We recognized our customers would likely need an intro to his new way of strength training so in addition to our usual marketing sizzle, we created a video tutorial library to ensure beginners (and beyond) would use the perfect form, and included a few short workouts to get started.  This one was fun to film and we explored so many interesting angles to bring the new SelectTech Kettlebell to life.

Results: numerous top-kettlebell awards and highly rated reviews from Men’s Health, Men’s Journal and more.