schwinn ic4 bike

What do you think of when you hear “Schwinn?” Nostalgia. Good times. The fresh outdoors. Bikes. Yup, you think of bikes. And while Schwinn outdoors is a whole other thing, our Schwinn indoor stuff…well, things were starting to get a bit confusing. Treadmills. Ellipticals. Upright this. Recumbent that. We needed a new hero product to center the future of Schwinn and steer the brand in a new, tech-connected direction. Enter the IC4.

Results: one of the most popular, best selling and retailer-requested products not named “Peloton.” This bike is legendary, period.

The SOLUTION

I have to admit. Our representation of Schwinn was starting to feel a bit “meh.” We didn’t really have a focus on how we wanted to visualize the brand, and prior brand owners saw the “value” brand Schwinn as one for older folks. Yet our marketing didn’t quite line up. With the home fitness space booming with interest in bikes, we wanted the new Schwinn IC4 to shine for what it is; a killer, compact, amazing cycling ride that connects to endless app options. Why force you into an expensive embedded screen, crazy monthly membership costs, and then limit you to only one option? That’s bananas – and probably why the IC4 is so loved by many (see the 5-star reviews on reviews on reviews). As far as how we shot it – we cast a youthful, energetic, but relatable crew to bring the new Schwinn feels—high energy and loving the ride. We shot in two beautiful homes to capture a mix of the gorgeous PNW sunshine (yeah, we actually got some) in addition to creating a few moodier scenes too. This is the Schwinn IC4 bike.

Product Overview Video

Our product overview video showcases and merchandizes the total product value offering. This single asset supports the storytelling and drives sales across direct-to-consumer, retail, and international channels. This video can be seen on SchwinnFitness.com and all of our well-known retail partners.

Social Sizzle

Our social sizzle videos support initiatives across both organic and paid campaigns. These creatives are used to get consumers pumped and excited to learn more. These are our hype videos.