One of my favorite areas of content creation is anything long-form. Some think its as simple as “you’ve got more time to show more stuff,” but it really isn’t quite that. You get the opportunity but also the challenge of crafting a story that has deeper, rich meaning and narrative. Below are some of my favorite executions with two very separate goals. First, when we launch new products, we usually have to put all of our energy into the advertising and “asset” materials. We don’t always get to tell really interesting background stories of how and why we created such compelling products for our consumers.

Second, I have a passion for getting to know the people I have the pleasure of working with - from testimonials to fitness models to influencers, they all have a unique backgrounds and paths. Flying out to meet and film our Obstacle Course Racing influencers were four of the best days on the job, ever.