ALL NEW MAX TRAINER LAUNCH CAMPAIGN

Situation: After years of success, the growth of Max Trainer began to slow, and the initial launch of a model with a built-in digital screen was not successful. In 2019, the organization challenged me to find a new creative partner to rejuvenate our television advertising.

Action: Following an in-depth agency RFP, we confidently partnered with FIG in New York to create an impactful series of storytelling-based films. These spots launched a more inclusive home fitness brand, offering consumers a relatable and refreshing alternative—especially in the wake of recent Peloton controversies.

Results: We created some of our most beautiful pieces ever made, sales began to improve, and some of the biggest names in advertising took notice.