BOWFLEX BOOST FITNESS WRISTBAND

Situation: With the popularity of the Nike Fuelband and the rise of FitBit, BowFlex aimed to provide a low-cost solution for our consumers to track essential metrics: movement, calories, activity, and sleep.

Action: During my time at BowFlex, I encountered various creative challenges, and the Boost Band was a standout. While the concept was strong, it needed a compelling narrative to truly shine. With just a single LED light and a beta app, it was clear we had the opportunity to elevate it significantly. I collaborated with my talented friends at Space Cadet, experts in motion graphics, and together, we scripted a special story. One talent, one camera, and lots of running around Santa Monica made a fun day.

Results: Rumor has it that the folks in the Nike Fuelband department sat around watching our spot and took a few notes. This heroic video supported all PR efforts and sales across social, web, and Retail.