JRNY WITH MOTION TRACKING

Situation: Our leadership team acquired cutting-edge technology to elevate our JRNY app experience and differentiate ourselves from the competition. This innovative technology was designed to meet the needs of our customers who seek recognition for their efforts rather than the hassle of tracking their exercises and weights. They want assurance that they are performing exercises correctly and moving in the right way for their bodies. Despite high expectations for our tech investment, I was allocated only about a quarter of the usual product launch budget.

Action: The JRNY UI is intentionally clean and simple. After studying our market competitors claiming "similar functionality," it became apparent that many had overly complicated CGI and graphics, making it difficult to understand the advanced tracking process. We decided to take a different approach. In just one day in Portland, we captured all our video and photo assets to support all channels, and created a cohesive look to effectively showcase how full-body tracking, exclusive to JRNY, is a game changer.

Results: the launch of Motion Tracking contributed momentum to membership growth, giving hundreds of thousands of dumbbell owners a reason to subscribe; at the fiscal year end of the Motion Tracking launch, total JRNY membership reached 508K – growing 56% compared to Q4 FY22.