bowflex velocore bike

Situation: Following the launch of our incredibly successful Bowflex C6, we had visions to expand our bike lineup. Tapping our roots of delivering machines that truly provide a differentiated solution for our customers, the VeloCore came to form.

Action: To launch our innovative product on TV, we partnered for the first time with our friends at JEAN, known for their storytelling and subtle humor. We called on our usual photo and video crew to create teasing hype and in-home appeal for the product's big reveal on our website, social media, email, and retail.

Results: We received very strong reviews from multiple trusted web sources, along with a significant story for our PR team as sales surged at the end of 2020.