BOWFLEX TREADCLIMBER TV CAMPAIGNS

Situation: TreadClimber was the innovative workout solution revitalizing Nautilus in the late 2000s. This product captured attention with its promise of significant calorie burning by combining a treadmill, stepper, and elliptical.

Action: I was responsible for product positioning, messaging, and every aspect of the TV creative process. This included selecting potential talent, overseeing pre-production, directing the shoot, and managing post-production. All testimonials featured real-life customers with whom I had personally built relationships, meeting them just hours before filming.

Results: The compelling consistency of this creative approach contributed to a 50% decrease in lead acquisition costs, saving millions for the business and driving over 73% revenue growth.