The SOLUTION

As you can see below, launching the VeloCore was a blast, unlike anything I’d experienced before. We were in the heart of COVID and there was so much uncertainty in the world and the production industry. To launch this innovative product on TV, we partnered up for the first time with our friends at JEAN. They bring storytelling and subtle humor like none other, and we knew we really wanted a catchy yet creative way to show off the unique leaning nature of VeloCore. This was also memorable as we shot these spots and gave direction completely remote over Zoom. What a time.

To celebrate this product on our website, social media, email, and Retail we brought back the gang with the goal of mixing a bit of tease hype, lean-fest, and in-home goodness. We shot at the largest studio I’ve ever experienced (ahhhh I need BTS) and literally put up our lighting all day at the pre-light. That set the stage for a really killer setup to film our teaser and go-live hype videos.  For our in-home photography and video shots, we brought out a great talent team who showed just how engaging and immersive a ride on the VeloCore bike can be.