the movement project

Situation: In 2019, our team wanted to explore a new way of visualizing movement on and around our products.

Action: Inspired by references to streaky lights, we challenged Dave Salafia to utilize color and create two new worlds for our Treadmills and Max Trainer. When I suggested we could “do it in post,” he laughed at me and told me to sit back and watch.

Results: A comprehensive image library we utilized for the next year for all digital marketing materials, especially emails and social media content.