bowflex dynamic movement

Situation: The new BowFlex is designed to empower everyone and enhance the joy of movement, which takes different forms for people of all shapes and sizes. We were tasked with expanding our asset library to support promotional efforts for 2024-2025.

Action: After years of thinking that the only way to showcase BowFlex was by demonstrating someone using a product, it was incredibly powerful and exciting to create a production with so much freedom. We selected a diverse mix of talent to highlight graceful movements and high energy through yoga, dance, and HIIT training. We spent a day with the man Brenton Salo to further develop our color system.

Results: A comprehensive image library utilized daily for all digital marketing materials by the current BowFlex owner.