The Max Trainer is hands down one of the most successful BowFlex innovations and product families ever - period. From selling-out the very first model lineup to still being sold worldwide today, there’s something special with the unique blend of Stepper + Ellptical. Often imitated, never duplicated. My role overseeing Max Trainer creative mirrored a similar approach to TreadClimber, but it took things up a notch. Unlike the existing TreadClimber, where I reached out to existing customers, Max Trainer gave me my first experience running new product test groups from start to finish. This involved all pre-production of casting, exercise and nutrition guidance, and eventually, story development and production.

You can see below how our story about Max Trainer has evolved to keep such longevity. From calorie-burning, time-saving results, to futuristic sci-fi swag and eventually full circle to a digital connected experience.

Results: from selling out the initial launch product to a historic run of decade-long strong sales globally and surviving knock-off copycats and lawsuits, this is one of the most iconic cardio lines ever created for the home. By utilizing key trends and consumer data to launch the Max Trainer cardio product, we beat forecast by 480%. Coming off the heels of a mega successful walking-only product, this is our biggest success nailing customer need with unique offering.