The new BowFlex is here to empower and drive forward the joy that comes from movement - which manifests in different ways across all people, no matter their shape or size. After years of feeling the only way to “show BowFlex” was to show someone using a product, putting together a production with this much freedom was so powerful and exciting. The mix of talent were chosen to highlight movements of grace and high energy through yoga, dance, and HIIT training.