With our new BowFlex launched, we knew the next big step was to build on our brand promise, empowering the joy of movement to help our customers experience the true feeling they seek from their workouts. The people. The movement. The energy. The feels. We wanted to bring it all as we take our great brand into 2024. Additionally, we were excited to film and go to market with our first two products (Bike and Max Trainer) to feature a new visual brand language inspired by our new BowFlex rebrand. As we’ve come used to by this point, just a month before our production, I was asked to prep two brand new rebrand spots for national TV to promote our biggest sales of the year. No sweat. We got to work, scripting, boarding, you know the drill. There was no added production time, and there were two extra spots.

Results: 100% of the TV budget committed to new spots during the most important final quarter of the year, new imagery went immediately into full email, web and social rotation and content developed inspired the launch of the year-long “Movement is” campaign.